Graphic Design
coporate identity
Corporate identity is an essential part of any business or organization. It is a representation of your company to your clients as well as potential customers. How they perceive your business is extremely important. A well-designed logo and consistent identity package will represent your company in a professional manner and appeal to your target market. Once you have established a brand for your company you can apply it consistently to all areas of your company’s identity, from advertisements and brochures to business cards and letterhead.
Riverun
The River Run is a charity race benefi ting the Arthritis Society. The race is run along the river starting at the Forks in Winnipeg and consists of a timed race, a non competitive race, and a fun walk. The logo was designed to emphasize the different races as well as the river route. The hare represents the competitive side while the tortoise represents the fun, non-competitive aspect. Water drop shapes were used to emphasize the idea of the river and the green, blue and white space between show the land, path, and river of the route itself.
Spin It FM
The objective for this project was to create an identity for a hypothetically new hip-hop radio station. The idea of spinning music on a turntable, like DJs in a hip-hop club was the inspiration behind the name and logo for the station. The record images also add visual rhythm, which is a key part of hip-hop music. This idea of records was carried on throughout the identity design especially in the business card design. Circular business cards fi t the identity well and will also stand out amongst others.
View our portfolio for more examples of our work.